These characteristics, as well as the rich design selectivity, enhance the jewellery retailer's sales and consumer's trust degree. In the the 1980s, items such as stainless steel bracelets, rings and earrings were popular and were particularly popular in young and male markets. Decades later, the popularity of metal products has not diminished, but has been widely accepted by both male and female consumers.
Jewelers communicate with each other to understand the current status of stainless steel, to understand whether consumers have significant cognitive changes and what the ultimate sales opportunities are within their reach. Stainless steel may still be considered a lucrative market in jewelry stores, but over the past few years the market has shown us that this particular metal has broken a significant number of barriers and now has a place in both men's and women's markets.